Now pouring: Edition No. 01

The Negroni: the edition illustration

Letters on the Rocks

A cocktail, a story and a few small treasures, sent by post.

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Edition No. 01

The Negroni

Florence, 1919

Equal parts gin, Campari and sweet vermouth. Bitter, sweet and quietly strong.

Ingredients

  • gin 30 ml
  • Campari 30 ml
  • sweet vermouth 30 ml

Method

  1. Add gin, Campari and sweet vermouth to a mixing glass with plenty of ice.
  2. Stir for about 20 seconds, until well chilled.
  3. Strain over one large ice cube in a rocks glass.
  4. Express an orange peel over the drink and drop it in.

Glass rocks glassIce one large cubeGarnish orange peel

Read the edition →

In the post

Five pieces, sealed in brass, [FREQUENCY].

  • The recipe cardA6. One classic cocktail, made to keep.
  • The letterA5. The story behind the drink, from the Club.
  • The stickerDie-cut, for your shaker, notebook or fridge.
  • The cardA small illustrated collectible to start your set.
  • The envelopeC6, stamped with the brass monogram.

From the Club

Every envelope carries a letter. This is the first.

Printed on A5, folded once, signed by hand.

Letters on the RocksEdition No. 01

Dear friend,

The story goes that in 1919 Count Camillo Negroni, a regular at a café in Florence, asked his bartender to make his Americano a little stronger. Gin took the place of the soda water, an orange peel replaced the lemon, and a classic was born.

A century later it is still poured the same way: three equal parts, stirred, never shaken. Bitter, sweet and quietly strong, it is the perfect first drink for a club like ours.

Raise a glass with us.

— the Club

The Collection

Every edition keeps its page, its recipe and its letter.

  1. 01The NegroniFlorence, 1919
  2. 02SealedNot yet poured
  3. 03SealedNot yet poured
  4. 04SealedNot yet poured
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